The Challenge:

Make sobriety less of a buzzkill.

The Solution:

Lose the buzzkill, not the brew. Enjoy Irresponsibly.

Quick Note: The Insight and Tagline for this campaign were actually replicated in a Wunderman Thompson campaign for a different non-alcoholic beer brand. You can find it here: https://www.wundermanthompson.com/campaign/cold-ones-pr-hub