I led a conversion campaign aimed at increasing signups for Petro-Points.
Only a few months into my first full-time job at an agency, I turned a small social brief into a full 360 campaign. “Reward your Routine” impressed clients so much and so suddenly that the entire team behind the production of it was either fresh or freelancing. What started as a request for one social video became dozens of unique live-updating, data-backed billboards and other OOH placements around the country, as well as a hero video and social series.
I wrote the tagline, the video scripts, the headlines (which were based on common routines and the actual kilometres drive/points collected from driving to them), and I was a key member of the production process.