I created a product that could bridge the gap between Sol-lovers and the sun-averse.
The Para-Sol was an idea that began on my very first day as an intern and went through nearly two years of prototyping and production before it saw the light of day.
I created the concept for the product, wrote OOH lines, helped direct photography, wrote scripts for awards submission case studies, and when all was done I helped teach bars across Toronto how to set up, maintain, and take down their Para-Sols.